To ramp up AirPlus marketing efforts in the UK, DMA Partners developed the creative concept, visual identity and strategy for The BIG Rethink, a long-term thought leadership campaign designed to strengthen AirPlus’ position as a pioneer in the corporate payments industry. We then produced key deliverables including a series of webinars, a brand-new podcast, and a social media campaign.

 

The BIG Rethink has been a success, with campaign materials also becoming effective sales tools for promoting AirPlus’ diverse product range with both existing and prospective customers.