MORE GAIN, LESS PAIN

LAUNCH OF AMADEUS FINANCIAL SUITE SOLUTIONS

AT TOP AIRLINE INDUSTRY EVENT

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CHALLENGE

Amadeus was looking for a clever way

to package a number of complex travel 

technology solutions that make up its Financial Suite offer. They needed something to take full advantage of

their sponsorship of the annual World Financial Symposium.

STRATEGIC OBJECTIVE

We developed a concept to help Amadeus position themselves at the World Financial Symposium, hosted by IATA, of which they were the lead sponsor, - targeting CEO and CFOs.

OUR APPROACH

The concept was based on ‘Top Line, Bottom Line, Streamlined’ and included an original idea around a tagline ´More gain, less pain’. We provided a number of ideas for customer engagement and designed a visual identity fitting with the value proposition and as an energising way to motivate employees. We developed the stand design with a fun pillbox giveaway, employee polo shirts, campaign stickers, plus digital comms

to further promote the solutions suite. 

BUSINESS RESULTS

All this helped customer engagement and added a brighter, more energised feel to the stand which stood out in the event and positioning, resulting in 28 business leads. The campaign was a finalist in the B2B Marketing Awards 2016 for the ‘Best limited-budget’ category.

MARKET

Global roll-out after launch at 

Barcelona IATA World Finance 

Symposium, plus the global website.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Graphic design & illustration

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"Yeah! Yet

another creative

campaign we 

scooped together!

Thank you to the

DMA team."

Head of Portfolio

Marketing,

Amadeus Airline IT

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