MORE GAIN, LESS PAIN
LAUNCH OF AMADEUS FINANCIAL SUITE SOLUTIONS
AT TOP AIRLINE INDUSTRY EVENT
Amadeus was looking for a clever way
to package a number of complex travel
technology solutions that make up its Financial Suite offer. They needed something to take full advantage of
their sponsorship of the annual World Financial Symposium.
We developed a concept to help Amadeus position themselves at the World Financial Symposium, hosted by IATA, of which they were the lead sponsor, - targeting CEO and CFOs.
The concept was based on ‘Top Line, Bottom Line, Streamlined’ and included an original idea around a tagline ´More gain, less pain’. We provided a number of ideas for customer engagement and designed a visual identity fitting with the value proposition and as an energising way to motivate employees. We developed the stand design with a fun pillbox giveaway, employee polo shirts, campaign stickers, plus digital comms
to further promote the solutions suite.
All this helped customer engagement and added a brighter, more energised feel to the stand which stood out in the event and positioning, resulting in 28 business leads. The campaign was a finalist in the B2B Marketing Awards 2016 for the ‘Best limited-budget’ category.
Global roll-out after launch at
Barcelona IATA World Finance
Symposium, plus the global website.
• Branding & visual identity
• Copywriting & content
• Digital marketing & websites
• Events strategy & communication
• Graphic design & illustration
Thank you to the
Head of Portfolio
Amadeus Airline IT