CHALLENGE

Amadeus was looking for a clever way

to package a number of complex travel 

technology solutions that make up its Financial Suite offer. They needed something to take full advantage of

their sponsorship of the annual World Financial Symposium.

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STRATEGIC OBJECTIVE

We developed a concept to help Amadeus position themselves at the World Financial Symposium, hosted by IATA, of which they were the lead sponsor, - targeting CEO and CFOs.

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OUR APPROACH

The concept was based on ‘Top Line, Bottom Line, Streamlined’ and included an original idea around a tagline ´More gain, less pain’. We provided a number of ideas for customer engagement and designed a visual identity fitting with the value proposition and as an energising way to motivate employees. We developed the stand design with a fun pillbox giveaway, employee polo shirts, campaign stickers, plus digital comms

to further promote the solutions suite. 

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BUSINESS RESULTS

All this helped customer engagement and added a brighter, more energised feel to the stand which stood out in the event and positioning, resulting in 28 business leads. The campaign was a finalist in the B2B Marketing Awards 2016 for the ‘Best limited-budget’ category.

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MARKET

Global roll-out after launch at 

Barcelona IATA World Finance 

Symposium, plus the global website.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Graphic design & illustration