CHALLENGE

Amadeus IT Group wanted to promote their new, open innovation program improving connection to its data and functionalities and fostering relationships with third-party developers. This included a brand-new online portal with easy

access to Amadeus Self-Service and Enterprise APIs.

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STRATEGIC OBJECTIVE

Following an interactive client workshop to define the offer, key values and also project objectives, we worked to create relevant, memorable messaging and a new standout visual identity to attract the attention of developers and boost

portal visits and participation at

industry events.

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OUR APPROACH

DMA Partners created a simple and powerful proposition ‘Let’s build travel together’ combined with a dynamic,

eye-catching visual identity based on colourful building blocks. For a period

of four years we have worked with our client to apply this to a range of deliverables, including event strategies and booth materials, web assets

and content, animated videos, image banks, blog articles, team merchandise and HTML templates.

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BUSINESS RESULTS

The Amadeus for Developers portal and

Hackathon event series have been a great success and third-party developer collaboration has sharply increased. Our work on the Flight Prediction APIs animation helped earn the Amadeus team the Innovation runners-up award

at Phocuswright Innovation Launch 2019.

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MARKET

Global.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Film & video

• Graphic design & illustration

• Physical spaces