THE FUTURE IS COLLABORATION

& INNOVATION

STAND-OUT CREATIVE WORK FOR AMADEUS FOR DEVELOPERS

CHALLENGE

Amadeus IT Group wanted to promote their new, open innovation program improving connection to its data and functionalities and fostering relationships with third-party developers. This included a brand-new online portal with easy

access to Amadeus Self-Service and Enterprise APIs.

STRATEGIC OBJECTIVE

Following an interactive client workshop to define the offer, key values and also project objectives, we worked to create relevant, memorable messaging and a new standout visual identity to attract the attention of developers and boost

portal visits and participation at

industry events.

OUR APPROACH

DMA Partners created a simple and powerful proposition ‘Let’s build travel together’ combined with a dynamic,

eye-catching visual identity based on colourful building blocks. For a period

of four years we have worked with our client to apply this to a range of deliverables, including event strategies and booth materials, web assets

and content, animated videos, image banks, blog articles, team merchandise and HTML templates.

BUSINESS RESULTS

The Amadeus for Developers portal and

Hackathon event series have been a great success and third-party developer collaboration has sharply increased. Our work on the Flight Prediction APIs animation helped earn the Amadeus team the Innovation runners-up award

at Phocuswright Innovation Launch 2019.

MARKET

Global.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Film & video

• Graphic design & illustration

• Physical spaces

“After the pitch at

Phocuswright we

were approached by

several people who

praised the quality

of the design. They

mentioned it all looked

very professional.

Thank you again on

behalf of the team for

delivering such great

work with the tight

deadlines we had. We

are really grateful.”

María García Luengo,

Manager, Product

Strategy & Go-To-Market

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