The Amadeus for Developers program connects third-party developers to Amadeus IT Group’s essential travel data and functionalities via a comprehensive selection of API solutions. To promote the program, we created a simple and powerful proposition, ‘Let’s Build Travel Together’, combined with a dynamic, eye-catching visual identity based on colourful building blocks.

 

For a period of 6 years, we have worked together to apply this to a range of deliverables including event strategies and booth materials, web assets and content, animated videos, image banks, blog articles, team merchandise and HTML templates. Participation in the program has skyrocketed.