‘THE POWER OF ONE’ WITH AMADEUS HOSPITALITY
Post-pandemic travel is slowly rebuilding, but in a complex environment travellers are demanding more. Hoteliers need to offer more value, more transparency and a smoother, more personalised guest experience. Amadeus Hospitality delivers the complete technology ecosystem that can enable hospitality providers to drive profitable demand, power guest experiences and deliver operational efficiency.
Our challenge was to communicate the full Amadeus Hospitality offer to hoteliers across the world in a simple, memorable way. We built on the positive message; ‘The power of 1’, highlighting how hoteliers can benefit from one, complete solutions ecosystem. It was vital that the message resonated in an optimistic, positive way as the industry focuses on the future.
After an in-depth collaboration with the Amadeus marketing team to define messaging and campaign objectives, we developed a full suite of communication materials including stand-out videos using an energetic, impactful animation and music style. Click on the video images to see the result!
Customer feedback has been positive, and the campaign has been implemented worldwide on Amadeus.com. We have continued to collaborate with ongoing creative development and design.
• Graphic design & illustration
• Video scriptwriting & animation
• Branding & visual identity
• Copywriting & content