CHALLENGE

To promote Amadeus Mobility, a multimodal platform for travel sellers and transportation providers including car rental and pre-booked airport transfer, covering 3570 cities in
194 countries. This was a new area of travel that was relatively unknown, and our challenge was to present the solution’s benefits in a clear,
energising way.

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STRATEGIC OBJECTIVE

To develop a simple, memorable creative concept that would raise awareness and develop leads with the target audience - all while capturing the excitement of travel!

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OUR APPROACH

To capture the movement of travel and the speed of the Amadeus solution, we developed the concept Let's GO! This provided the ideal story for the sales team to present to their customers. Snappy copy accompanied dynamic graphics to communicate the benefits of the solution simply and accessibly.

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BUSINESS RESULTS

Rolled out globally and
helped capture leads and sales,
plus we continue to work with Amadeus on new campaign assets.

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MARKET
Global

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Graphic design & illustration