BANG ON THE MONEY!

GLOBAL COMMUNICATIONS ROLL-OUT FOR

INNOVATIVE FINTECH TRAVEL PAYMENTS HUB

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CHALLENGE

One of the most important components of modern-day travel is payments. For business trip success, corporations need the seamless management of travel expenses. Our client needed a simple 

and clear way to help communicate their overall solution for every aspect of travel payments, from acquiring, virtual cards, risk management, global bank 

connections and paying partners

and suppliers.

STRATEGIC OBJECTIVE

The global launch of Amadeus’ innovative range of future-proof travel payments solutions targeting TMCs and travel providers, using a number of sales and marketing assets to raise awareness of key products and customer benefits.

OUR APPROACH

We developed a complete communications package including overarching storyline, online banners, videos, posters, infographics, event sales presentations and signage, all aligned through clear and informative creative design. Once the visual identity was

established, we provided high impact

materials at key moments throughout the campaign, including the industry leading event, Phocuswright Europe.

BUSINESS RESULTS

Success at key industry events brought in excellent sales leads with multinational TMCs and OTAs. Amadeus B2B Wallet also won gold for ‘Best B2B Innovation’ category at the PYMNTS Innovator Awards 2017.

MARKET

Global travel payments.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Film & video

• Graphic design & illustration

• Physical spaces

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"Working with DMA is always a pleasure as

they get the basics

right - responding quickly, on time and on budget -

as well as bringing real creative flair to their work.

DMA's design work has helped us increase engagement on social media, drive additional leads at events and

even help us win an

award for best 

presentation

at Phocuswright."

Head of Marketing,

Payments Business Unit

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