RAILYOURWAY

MAKING THE CASE FOR THE MODULAR & FLEXIBLE

GLOBAL RAIL IT SOLUTIONS THAT WILL POWER

THE FUTURE OF RAIL TRAVEL DISTRIBUTION

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CHALLENGE

To definitively position Amadeus, the world’s leading travel technology 

company, in the rail distribution

market internationally.

STRATEGIC OBJECTIVE

We developed a simple but smart 

RailyourWay communication concept to help position Amadeus as a leader in rail distribution software. RailyourWay as a tagline highlights how Amadeus solutions can be built around the needs of individual rail companies.

OUR APPROACH

To create a wide range of promotional

materials such as banners, postcard,

3D stage hexagons for live events,

video interviews and various pieces of

merchandising, to help Amadeus launch the concept at their biannual industry event. This was further developed for customer touchpoints, such as digital assets including the website and at trade fairs, all fitting in with the overall marketing strategy.

BUSINESS RESULTS

Over the five years from launch,

Amadeus has made huge inroads with their distribution solutions across many European markets, becoming the leader in Travel Management rail booking solutions, with continued positive feedback from their customer events. See the 2019 event summary video DMA helped to film and edit here.

MARKET

Global rail booking, ticketing

and IT solutions.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Film & video

• Graphic design & illustration

• Physical spaces

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