INTERIOR DESIGN & COMMUNICATIONS PROJECT FOR LEADING PROVIDER OF BIOMEDICAL TESTING SYSTEMS

CHALLENGE

Beckman Coulter was looking to use sponsored customer locations across Europe as dedicated working product showrooms. This needed a brand face lift of the physical space where the medical equipment was being housed and to promote their partnership with the Danaher parent company. 

STRATEGIC OBJECTIVE

At each location the designs needed to both inspire on site employees and engage with visiting prospect customers to help increase product sales.

OUR APPROACH

For each location we developed fresh, unique designs that complemented the space available and incorporated the Beckman Coulter brand with varying levels of subtlety depending on their customer’s own preferences and the relevant locality. For example, at Synlab, Barcelona we used imagery of the company founder and inspirational quotes; in Bergen Op Zoom we introduced a colourful, bespoke tree symbolising growth; and in St Gallen we applied photography of the surrounding Swiss countryside.

BUSINESS RESULTS

Very positive response from Beckman Coulter customers and helping their  

sales team engage with prospects.

MARKET

Global.

SERVICES

• Branding & visual identity

• Digital marketing

• Graphic design & illustration

• Facilities management

• Physical spaces

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