To strengthen their position in the European immunoassay analyzer market, Beckman Coulter partnered with DMA Partners to collaborate on the launch of their new DxI 9000 Access Immunoassay Analyzer at EuroMedLab 2023 in Rome.

 

With reference to the original creative from the Global Marketing team, we created a sales kit tailored to the European market including a series of customer testimonial videos from the limited launch at Mayo University Hospital, Ireland, and a suite of omnichannel marcomms created before and during the event. The kit builds upon the initial success of the DxI 9000 with customers and has provided the sales team with a powerful set of materials to promote the product to potential hospital and laboratory customers in Europe.