MARKETING TOOLKIT FOR BECKMAN COULTER, LEADER IN DIAGNOSTICS & LIFE SCIENCES
Beckman Coulter has been advancing healthcare for every person for over
80 years by applying the power of science, technology, passion and creativity of their teams to enhance
the diagnostic laboratory’s role in improving healthcare outcomes. With
rising demand in healthcare, Beckman
Coulter was looking to raise awareness
of their innovative solutions to hospital
and laboratory customers across
Europe, demonstrating how their
clinical laboratory automation systems
combined with the Danaher Business
System ‘Total Process Control’ can
increase operational efficiency and
A complete marketing toolkit was required to continue to generate leads and support sales to new customers as well as communicating new innovations to existing customers.
DMA Partners worked with Beckman Coulter to develop a cohesive suite of marketing sales materials. This included a visually impactful, unified global sales PPT presentation which individual sales teams can tailor and adapt to suit specific markets and customer conversations. We also produced a series of four video animations to explain the Total Process Control concept, using simple, clean graphics reflecting the Beckman Coulter visual brand identity to explain how automation can benefit their customer’s business.
The toolkit has been received very positively and is being used both
internally and externally at major global events, in customer conversations and on social media. We continue to regularly deliver additional sales decks working with the Beckman Coulter marketing team. More videos are also
in the pipeline.
• Graphic design & illustration
• Video & animation
• Digital marketing