MARKETING TOOLKIT FOR BECKMAN COULTER, LEADER IN DIAGNOSTICS & LIFE SCIENCES

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CHALLENGE

Beckman Coulter has been advancing healthcare for every person for over 80 years by applying the power of science, technology, passion and creativity of their teams to enhance the diagnostic laboratory’s role in improving healthcare outcomes. With rising demand in healthcare, Beckman Coulter was looking to raise awareness of their innovative solutions to hospital and laboratory customers across Europe, demonstrating how their clinical laboratory automation systems combined with the Danaher Business System ‘Total Process Control’ can increase operational efficiency and workflow productivity. 

STRATEGIC OBJECTIVE

A complete marketing toolkit was required to continue to generate leads and support sales to new customers as well as communicating new innovations to existing customers.

OUR APPROACH

DMA Partners worked with Beckman Coulter to develop a cohesive suite of marketing sales materials. This included a visually impactful, unified global sales PPT presentation which individual sales teams can tailor and adapt to suit specific markets and customer conversations. We also produced a series of four video animations to explain the Total Process Control concept, using simple, clean graphics reflecting the Beckman Coulter visual brand identity to explain how automation can benefit their customer’s business.

BUSINESS RESULTS

The toolkit has been received very positively and is being used both 

internally and externally at major global events, in customer conversations and on social media. We continue to regularly deliver additional sales decks working with the Beckman Coulter marketing team. More videos are also

in the pipeline.

MARKET

Global.

SERVICES

• Graphic design & illustration

• Video & animation

• Digital marketing

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“Super! Thank you for sharing this great first video. Mission accomplished. The sound effects and animation fit perfectly. Many thanks again for all your support and great job here!

Senior Manager Strategic Communications, Europe, Beckman Coulter

“Thank you for the deck which has been presented as a preview to the General Managers in each country and the general feedback is very good. They like the new design a lot. Everything runs smoothly and the presentation is well appreciated.

Communication Specialist, Europe, Beckman Coulter