CIRIUM: REACHING A MORE
SUSTAINABLE FUTURE IN AVIATION 

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CHALLENGE

Cirium is the world’s leading aviation analytics firm including the provision of highly accurate data on carbon emission and fuel burn levels. This data empowers airlines across the world to efficiently monitor and then to develop methods to reduce their environmental impact, working towards the industry goal of net zero carbon emissions by 2050. DMA Partners collaborated with Cirium to develop communication around this critical sustainability product area.

STRATEGIC OBJECTIVE

The goal was to continue to build a stronger brand positioning for Cirium in the sustainability space, clearly defining the product and
solutions offer.

OUR APPROACH

We created a visual approach showcasing aerial views connecting with a new tagline ‘Critical data to empower 360˚ sustainability.’ This 
reflects the clear 360 degree view that Cirium data provides. For the landing page, we developed a static banner, graphic device and unique iconography to highlight key benefits. We also prepared promotional banners for a LinkedIn campaign and a double page ad for a prestigious IATA digital magazine. To specifically support the Cirium sales team, we designed an interactive infographic to help articulate their methodology in a clear and engaging format. 

BUSINESS RESULTS

The feedback has been extremely positive from Cirium and has led to increased awareness of the company’s sustainability offer. We are now collaborating with Cirium on new, exciting projects.

MARKET
Global aviation industry

SOLUTIONS

• Branding & visual identity

• Graphic design & illustration
• Copywriting & content

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“The infographic
has had AWESOME reviews internally
so far! Our sales team are extremely pleased with it”

Marketing Director 

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