VIDEO AND WEBSITE

REFRESH FOR ETHICAL

FINTECH STARTUP

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CHALLENGE

Cofndrs is a young, unique investment platform that offers people a simple way to invest in ethical, sustainable businesses and receive rewards. As a new platform entering a competitive market, they needed to raise brand awareness to help pitch to potential investors. A strong digital presence was thus essential. Cofndrs approached DMA Partners to help them reach these goals within a short time frame.

STRATEGIC OBJECTIVE

To carry out a website refresh and produce an explainer video that would communicate their value and service, helping convince their target audience of the great investment opportunities that lie on the horizon with Cofndrs.

OUR APPROACH

We had a short timeframe before their next investor pitch, and with social distancing and restrictions still in place, we guided the recording process of the marketing and sales video remotely - providing tips on the tone of voice, lighting, sound quality and recording. We provided a new script for the voiceover and post filming added animations and clips to create the inspirational, uplifting tone desired. Delighted with the video’s outcome, Cofndrs then asked us to refresh their website using a similar visual identity. We cut back on content and included new images and a fresher look and feel that clearly outlined their value to investors and partner organisations.

BUSINESS RESULTS

Increased digital engagement and received great feedback from the client.

MARKET

UK & Global.

SOLUTIONS

• Copywriting & content

• Digital marketing & websites
• Film & video

• Graphic design & illustration

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