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HELPING DELOITTE LEAD THE WAY IN CYBERSECURITY WITH INNOVATIVE
BRANDING & INTERIOR DESIGN

CHALLENGE
Brand and visual identity development
for Deloitte Excellence Cyber Intel Centre, aka eCIC, headquartered in Madrid. From training customers in cybersecurity to leading the market in cyber intelligence, Deloitte needed an equally impressive office environment to reflect their renowned professional corporate identity.
STRATEGIC OBJECTIVE
To merge the new image and
branding of the global Deloitte organisation into the professional workplace, playing a crucial role in
the sense of belonging for employees
and helping to build a powerful brand experience for customers.
OUR APPROACH
To design a unique, distinct workspace that met technical and functional needs while making the most out of
the space. As well as applying the
new brand to two physical centres in terms of layout and visual design,
we implemented it across all
communication to ensure coherence across internal and external materials, e.g. the catchy Deloitte CyberSoc Academy name and bespoke
employee lockers emblazoned
with avatars.
BUSINESS RESULTS
The interior design project has been
an enormous success, resulting in further collaboration on a series of six corporate projects transforming Deloitte offices in Madrid, Barcelona and Zaragoza, totalling more than 6,000 square metres and benefitting more than 500 employees.
MARKET
Deloitte offices in Spain.
SOLUTIONS
• Branding & visual identity
• Copywriting & content
• Digital marketing & websites
• Graphic design & illustration
• Physical spaces



“Our new offices
accurately reflect
our values and
culture of the office,
offering our lawyers
a workspace that
allows them to
continue to meet
our commitment
to clients and
encourage their
professional
and personal
development.”
Luis Fernando Guerra,
Managing Partner of
Deloitte Abogados

