FIREMELON GOES ON A 'JOURNEY

TO THE FUTURE' OF SOFTWARE FOR

THE GLOBAL INSURANCE INDUSTRY

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CHALLENGE

Firemelon was exhibiting for the first

time at ITIC Malta 2019, – the world’s

largest annual event in the International

Travel & Health Insurance market, a

fantastic opportunity for Firemelon to

increase brand exposure and acquire

new customers.

STRATEGIC OBJECTIVE

To develop a creative idea and visual

communication approach that would

trigger Firemelon Brand recognition at

the trade fair and act as a platform to

help engage with visitors at the stand.

OUR APPROACH

Firemelon´s incredible story of growth is

worth telling. We designed a stand that

highlighted their past achievements,

but also presented Firemelon as a

company fully focused on the future. The supporting communication deliverables positioned Firemelon as a modern, forward-thinking company with a cohesive marketing strategy that stood out from the competition.

BUSINESS RESULTS

Combined with punchy sales

handouts and great branded gift giveaways, Firemelon acquired key sales leads, outshone their competition and positioned themselves as

market leaders.

MARKET

International travel insurance.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Graphic design & illustration

• Physical spaces

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“Our stand was by

far the best at the

trade fair."

Managing Director, Firemelon

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