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FIREMELON GOES ON A 'JOURNEY
TO THE FUTURE' OF SOFTWARE FOR
THE GLOBAL INSURANCE INDUSTRY

CHALLENGE
Firemelon was exhibiting for the first
time at ITIC Malta 2019, – the world’s
largest annual event in the International
Travel & Health Insurance market, a
fantastic opportunity for Firemelon to
increase brand exposure and acquire
new customers.
STRATEGIC OBJECTIVE
To develop a creative idea and visual
communication approach that would
trigger Firemelon Brand recognition at
the trade fair and act as a platform to
help engage with visitors at the stand.
OUR APPROACH
Firemelon´s incredible story of growth is
worth telling. We designed a stand that
highlighted their past achievements,
but also presented Firemelon as a
company fully focused on the future. The supporting communication deliverables positioned Firemelon as a modern, forward-thinking company with a cohesive marketing strategy that stood out from the competition.
BUSINESS RESULTS
Combined with punchy sales
handouts and great branded gift giveaways, Firemelon acquired key sales leads, outshone their competition and positioned themselves as
market leaders.
MARKET
International travel insurance.
SOLUTIONS
• Branding & visual identity
• Copywriting & content
• Digital marketing & websites
• Events strategy & communication
• Graphic design & illustration
• Physical spaces

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“Our stand was by
far the best at the
trade fair."
Managing Director, Firemelon

