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FIREMELON GOES ON A 'JOURNEY
TO THE FUTURE' OF SOFTWARE FOR
THE GLOBAL INSURANCE INDUSTRY

CHALLENGE
Firemelon was exhibiting for the first
time at ITIC Malta 2019, – the world’s
largest annual event in the International
Travel & Health Insurance market, a
fantastic opportunity for Firemelon to
increase brand exposure and acquire
new customers.
​
STRATEGIC OBJECTIVE
To develop a creative idea and visual
communication approach that would
trigger Firemelon Brand recognition at
the trade fair and act as a platform to
help engage with visitors at the stand.
​
OUR APPROACH
Firemelon´s incredible story of growth is
worth telling. We designed a stand that
highlighted their past achievements,
but also presented Firemelon as a
company fully focused on the future. The supporting communication deliverables positioned Firemelon as a modern, forward-thinking company with a cohesive marketing strategy that stood out from the competition.
​
BUSINESS RESULTS
Combined with punchy sales
handouts and great branded gift giveaways, Firemelon acquired key sales leads, outshone their competition and positioned themselves as
market leaders.
​
MARKET
International travel insurance.
​
SOLUTIONS
• Branding & visual identity
• Copywriting & content
• Digital marketing & websites
• Events strategy & communication
• Graphic design & illustration
• Physical spaces

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“Our stand was by
far the best at the
trade fair."
​
Managing Director, Firemelon

