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FIREMELON GOES ON A 'JOURNEY

TO THE FUTURE' OF SOFTWARE FOR

THE GLOBAL INSURANCE INDUSTRY

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CHALLENGE

Firemelon was exhibiting for the first

time at ITIC Malta 2019, – the world’s

largest annual event in the International

Travel & Health Insurance market, a

fantastic opportunity for Firemelon to

increase brand exposure and acquire

new customers.

​

STRATEGIC OBJECTIVE

To develop a creative idea and visual

communication approach that would

trigger Firemelon Brand recognition at

the trade fair and act as a platform to

help engage with visitors at the stand.

​

OUR APPROACH

Firemelon´s incredible story of growth is

worth telling. We designed a stand that

highlighted their past achievements,

but also presented Firemelon as a

company fully focused on the future. The supporting communication deliverables positioned Firemelon as a modern, forward-thinking company with a cohesive marketing strategy that stood out from the competition.

​

BUSINESS RESULTS

Combined with punchy sales

handouts and great branded gift giveaways, Firemelon acquired key sales leads, outshone their competition and positioned themselves as

market leaders.

​

MARKET

International travel insurance.

​

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Graphic design & illustration

• Physical spaces

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“Our stand was by

far the best at the

trade fair."

​

Managing Director, Firemelon

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