CHALLENGE

Infare wanted to promote their

Channel Monitor product, which

enables airlines to keep track of their

airfares being offered across multiple

distribution channels. This is vital to

ensure price parity between direct

and indirect sales channels.

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STRATEGIC OBJECTIVE

The campaign aim was to generate

leads through raising interest in

the solution and drive requests for

product demos, in order to increase

product sales to existing and

prospect airline customers.

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OUR APPROACH

Together with Infare we developed

a potent and simple creative

concept inviting the target audience

to ‘Focus on airfare disparity’.

This included a 4-page thought

leadership report, landing page

assets, HTML emailing, plus a

4-week paid LinkedIn ad campaign

with carousel and static banners.

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BUSINESS RESULTS

Business leads were generated

leading to a strong sales pipeline for

Infare Channel Monitor.

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MARKET

Sales and distribution divisions of

target airline customers.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Graphic design & illustration