PROMOTIONAL CAMPAIGN TO
SHOWCASE BENEFITS OF KEY
PRICING INTELLIGENCE SOLUTION
Infare wanted to promote their
Channel Monitor product, which
enables airlines to keep track of their
airfares being offered across multiple
distribution channels. This is vital to
ensure price parity between direct
and indirect sales channels.
The campaign aim was to generate
leads through raising interest in
the solution and drive requests for
product demos, in order to increase
product sales to existing and
prospect airline customers.
Together with Infare we developed
a potent and simple creative
concept inviting the target audience
to ‘Focus on airfare disparity’.
This included a 4-page thought
leadership report, landing page
assets, HTML emailing, plus a
4-week paid LinkedIn ad campaign
with carousel and static banners.
Business leads were generated
leading to a strong sales pipeline for
Infare Channel Monitor.
Sales and distribution divisions of
target airline customers.
• Branding & visual identity
• Copywriting & content
• Digital marketing & websites
• Graphic design & illustration