LOOK AGAIN!

HIGH IMPACT DIRECT MAILING CAMPAIGN 

FOR LEADING SUPPLIER OF AIRLINE

PRICING & INTELLIGENCE DATA

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CHALLENGE

We helped Infare to increase brand

awareness to key customers with a

high-impact, memorable direct mailing

campaign. Communication needed to

inform customers of Infare’s latest changes

and developments, while highlighting their

long-standing leadership in air travel data

collection and pricing intelligence.

STRATEGIC OBJECTIVE

Aim of communication was to help

the Infare sales team establish new 

connections for future sales.

The communication needed to align with new Brand and Visual ID guidelines that DMA finalised with the Marketing team.

OUR APPROACH

We developed a creative concept to

encourage customers to ‘look again’ at Infare and the value they can bring to an airline. Infare has grown exponentially in recent years collecting more and better data, developing more products and all with a stronger, more diverse team. Each customer received a personalised mailing package with a selection of eye-catching materials. We also created a digital campaign for LinkedIn, driving traffic to a specially created campaign landing page.

BUSINESS RESULTS

Very positive responses from airline

customers all over the world, with many

confirmed follow-up meetings to discuss

new opportunities.

MARKET

Global.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Film & video

• Graphic design & illustration

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"Huge kudos to the

DMA team. Great feedback and especially with one customer account particularly

valuable to us.

It has been two

years that a

former account manager was

trying to establish connection!"

Marketing Specialist

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