Beginning with a full day brand-building workshop in 2019, DMA Partners developed a new, high-level brand story and modern, elegant visual brand guidelines to outline and reflect Infare’s value proposition and positioning. This has served as the guide with which all internal and external messaging has been developed, including website development, a series of multi-channel communication campaigns, and event participation.

 

Years of DMA Partners collaboration with the fantastic Infare team has led to increased market recognition for the brand, significant increases in engagement on social media, and a strengthened brand and commercial positioning in the marketplace.