CHALLENGE

Societies across the world face increasing and unpredictable security threats. As governments and the private sector respond, the total number of CCTV cameras globally has grown to over 1 billion. That number is increasing exponentially, becoming unmanageable and financially unsupportable. Companies and societies require a platform that will help them decipher and react to video surveillance for unusual behaviour and suspicious movements instantly. That platform is IntelexVision’s iSentry, a groundbreaking, full-spectrum AI analysis platform that enables real-time monitoring of complex video environments at scale.

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STRATEGIC OBJECTIVE

IntelexVision wanted to increase their brand awareness and accelerate sales lead generation by more focussed marketing communications to support them in selling their cutting-edge solutions across the world.

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OUR APPROACH

After a full day’s client workshop we developed a redefined value proposition with a new tagline ‘See Beyond’, alluding to the capacity for IntelexVision technology to enable far more effective real-time monitoring of CCTV systems, enabling control room operators to ‘see beyond’ current market possibilities. For coherent brand implementation, DMA Partners developed a new colour palette, photography style and updated company logo. This was then rolled out with a Brand Manual and a comprehensive, cohesive sales toolkit including print ads, a thought leadership whitepaper series, social media banners, investor presentation decks, new website design direction
and more.

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BUSINESS RESULTS

IntelexVision is a growth story.  As the brand develops, sales opportunities are being converted into long-term customer relationships in diverse security contexts across the globe.

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MARKET

Global.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Graphic design & illustration