‘SEE BEYOND’ WITH INTELEXVISION

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CHALLENGE

Societies across the world face increasing and unpredictable security threats. As governments and the private sector respond, the total number of CCTV cameras globally has grown to over 1 billion. That number is increasing exponentially. It is becoming unmanageable and financially unsupportable. Therefore, companies and societies require a platform that will help them decipher and react to video surveillance for unusual behaviour and suspicious movements in real time and not after the incident has happened. That platform is IntelexVision’s iSentry.

STRATEGIC OBJECTIVE

IntelexVision wanted to increase their brand awareness and accelerate sales lead generation by more focused marketing communications to support them in selling their cutting edge solutions across the world.

OUR APPROACH

After a full day’s client workshop we developed a redefined value proposition with a new tagline ‘See Beyond’, alluding to the capacity for IntelexVision technology to enable far more effective real time monitoring of CCTV systems, enabling control room operators to ‘see beyond’ currentl market possibilities. For coherent brand implementation DMA Partners developed a new colour palette, photography style and updated company logo. This was then rolled out with a Brand Manual and a comprehensive, cohesive sales toolkit from print ads, a thought leadership whitepaper series, to social media banners, investor presentation decks, new website design direction
and more.

BUSINESS RESULTS

IntelexVision is a growth story.  As the brand develops, sales opportunities are being converted into long-term customer relationships in diverse security contexts across the globe.

MARKET

Global.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Graphic design & illustration

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"Thanks for all the great work and to the DMA team for helping us along this journey!"

Co-Founder & Director,

IntelexVision

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"Thank you all for the phenomenal help and effort that you put into this webinar with us from the outset. We couldn’t have done it without you."

CEO,

IntelexVision

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