CHALLENGE

ONO needed to launch their new

brand in Spain. How could they build

significant new business versus the

incumbent telecoms giants?

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STRATEGIC OBJECTIVE

For a number of years, we managed

all the brand development for ONO

(the only telecoms competitor to

Telefónica at that time). During this

period, ONO went from zero to 2

million homes connected, - roughly 6

million people, in a period of 10 years.

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OUR APPROACH

We were the lead consultancy on

developing the brand and delivering

multiple design projects and

customer communication, including

commercial promotions.

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BUSINESS RESULTS

In the period that we worked for

ONO, they grew to reach 2 million

connected households in Spain.

Through their successful growth in

a short period ONO was bought by

Vodafone in 2015.

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MARKET

Spain.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Film & video

• Graphic design & illustration

• Physical spaces