MAJOR BRAND DEVELOPMENT PROJECT FOR SPAIN'S ORIGINAL LOVE MARK

CHALLENGE

ONO needed to launch their new

brand in Spain. How could they build

significant new business versus the

incumbent telecoms giants?

STRATEGIC OBJECTIVE

For a number of years, we managed

all the brand development for ONO

(the only telecoms competitor to

Telefónica at that time). During this

period, ONO went from zero to 2

million homes connected, - roughly 6

million people, in a period of 10 years.

OUR APPROACH

We were the lead consultancy on

developing the brand and delivering

multiple design projects and

customer communication, including

commercial promotions.

BUSINESS RESULTS

In the period that we worked for

ONO, they grew to reach 2 million

connected households in Spain.

Through their successful growth in

a short period ONO was bought by

Vodafone in 2015.

MARKET

Spain.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Film & video

• Graphic design & illustration

• Physical spaces

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
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