MAJOR BRAND DEVELOPMENT PROJECT FOR SPAIN'S ORIGINAL LOVE MARK
ONO needed to launch their new
brand in Spain. How could they build
significant new business versus the
incumbent telecoms giants?
For a number of years, we managed
all the brand development for ONO
(the only telecoms competitor to
Telefónica at that time). During this
period, ONO went from zero to 2
million homes connected, - roughly 6
million people, in a period of 10 years.
We were the lead consultancy on
developing the brand and delivering
multiple design projects and
customer communication, including
In the period that we worked for
ONO, they grew to reach 2 million
connected households in Spain.
Through their successful growth in
a short period ONO was bought by
Vodafone in 2015.
• Branding & visual identity
• Copywriting & content
• Digital marketing & websites
• Events strategy & communication
• Film & video
• Graphic design & illustration
• Physical spaces