MAKING A SPLASH FOR
PIBANK: A BRAND NEW
SPANISH BANKING BRAND
In a crowded marketplace, our challenge was to create real presence
in the minds of customers across a
new retail bank network with multiple locations in major Spanish cities.
To support the bank’s push for new
customer acquisition with a series of
innovative banking products via
direct and impactful communication
to drive sales.
Stand out visual differentiation! Pibank
branches are like no other retail bank;
brightly coloured, relaxed interiors
and wide open spaces conducive
to meaningful customer interactions. DMA also worked on a series of specific product communication campaigns.
Pibank’s launch has been a commercial success, with high numbers of new
customer wins and steady monthly growth since 2018. Watch the video
to see the Pibank mortgage campaign come to life!
• Branding & visual identity
• Copywriting & content
• Graphic design & illustration
• Physical spaces