CHALLENGE

In a crowded marketplace, our challenge was to create real presence

in the minds of customers across a

new retail bank network with multiple locations in major Spanish cities.

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STRATEGIC OBJECTIVE

To support the bank’s push for new

customer acquisition with a series of

innovative banking products via

direct and impactful communication

to drive sales.

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OUR APPROACH

Stand out visual differentiation! Pibank

branches are like no other retail bank;

brightly coloured, relaxed interiors 

and wide open spaces conducive

to meaningful customer interactions. DMA also worked on a series of specific product communication campaigns.

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BUSINESS RESULTS

Pibank’s launch has been a commercial success, with high numbers of new 

customer wins and steady monthly growth since 2018. Watch the video

to see the Pibank mortgage campaign come to life!

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MARKET

Spain.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Graphic design & illustration

• Physical spaces