Stand-out interior design for launch of Spanish bank

In a very crowded marketplace, our challenge was to establish a strong brand presence, consumer ‘top of mind’, and drive new customer acquisition for Pibank, a new retail bank network with multiple locations in major Spanish cities.

Our approach? Stand out visual differentiation! Pibank branches are like no other: brightly coloured with relaxed interiors and open spaces for meaningful customer interactions. We also worked on a series of specific product campaigns, leading to high numbers of customer wins and strong monthly customer growth numbers since 2018.