Did you know that 47% of buyers view at least 3–5 pieces of content before they contact a sales representative?
With this in mind, you’d be right to think that doubling down on your content marketing efforts would be a wise move.
There’s just one slight issue with that; your marketing team is already spinning too many plates. Adding creating consistent content to the mix is a surefire recipe for burnout. Can you relate?
Thankfully, there is another way. A way where you can have unique, compelling content created for you consistently by top-notch copywriters while saving your internal resources.
Welcome to the world of outsourcing! Outsourcing is growing in popularity amongst time-strapped B2B marketers, with 56% reporting that they outsource at least one content marketing activity, according to the Content Marketing Institute.
So could outsourcing be the perfect solution for your business? Let us walk you through some of the finer points of outsourcing your content marketing to a team like ours.
1. Frees Up Your Time to Focus on Strategy
There’s no way around it - creating content is time-consuming and has a complex series of steps, from idea generation, to research, copywriting, graphic design and editing.
It’s an ongoing process that requires dedicated time and effort for it to be a worthwhile initiative. If you have a small team with a hefty workload, the sad truth is that content creation often falls to the bottom of the priority list, despite it being one of the most effective marketing methods.
On the other hand, when you outsource content marketing to a team of experienced specialists, it frees up your team’s time to focus on the tasks that can only be completed internally or are of high strategic value.
2. Establishes a Consistent Voice and Level of Quality
If you don’t have a dedicated content team member on your staff, content creation tends to fall to ‘the intern’, or anyone who has a bit of free time to pump out a quick article.
Sure, with this set-up you’ll get content created, but it’s not ideal for creating content that is strategic and most importantly, will generate a return on investment.
Outsourcing your content marketing to a trusted partner lets your brand develop a consistent tone of voice that resonates with your audience and starts to become familiar to them.
It also allows for a quality benchmark to be set and adhered to. Working with an external team means that the energy and effort going into pieces won’t be dictated by how much free time your team members have.
Moreover, you’ll be working with professional content creators, who are likely to have that unique blend of creativity and technical writing prowess that results in words that pop off the page, or screen.
3. Provides a Fresh, Outside Perspective
We often find that with our B2B clients, their industry expertise can sometimes be a bit of a disadvantage when it comes to creating content. How so? Because they often unintentionally use advanced terminology that isn’t fully accessible to the target audience.
Outsourcing your content to a team of content experts ensures that your message is communicated in a way that your target market can understand.
Also, this outsider’s perspective often breathes new life into your content strategy with new angles, themes and topics that you’d never necessarily brainstorm in-house.
4. Often Cheaper than Hiring In-House
More often than not, SMEs simply can’t afford to hire a full-time content creative in-house.
Outsourcing offers companies with strict budget restraints the best of both worlds, in that they can have consistent content produced, without the overheads involved with employing a new member of staff.
Your content team will require a degree of collaboration with your internal team for the best results, but the time cost will be much less than the management cost you could expect from an internal member of staff.
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Could your business benefit from a partnership with an experienced team of creative content wizards?
Our team has years of experience in content marketing, working with brands such as Amadeus and Google and we’d love to showcase your business as our next success story.
Get in touch with our Managing Partner, Philip Martin, at philip.martin@dma-partners.com to discover how we can help you craft content that makes your brand shine and lights your target audience up.