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A brand strategy for business growth

Updated: Oct 27, 2022

For almost two decades, Volaro´s belief that ‘more can be achieved with less’ has driven them to produce industry-leading software that automates the fare-filing distribution process for airlines.

With a strong reputation for their automation solutions established in the market, Volaro’s management felt the time was right to invest further in brand development to consolidate their positioning and also serve as a platform for future growth.

Starting with a storytelling workshop with the Volaro team, DMA Partners worked on stripping their storyline down to the essentials and bringing clarity to their key objectives.

From these animated and passionate conversations, we together defined that Volaro is driven by one simple idea – the power of automation.

The challenge was to express that brand proposition in an engaging, standout way.

Using a striking and chic copper tone as a base for Volaro´s brand refresh, we designed a new website, brand guidelines and logo and delivered a range of sales and marketing materials including video, print and digital assets.

The new identity has evolved Volaro ‘s brand identity and provided a platform for better, more consistent communication to continue the company growth story.

Access the full case study below

DMA Partners Case Study - Volaro
Download PDF • 2.04MB

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