1. Tell us a bit about your background.
I grew up in an International Schooling system from the age of 6 and speak French and English at native speaker level. Having moved to the UK 5 years ago, I now appreciate how this helped me be open-minded to different people as well as new experiences. I lived in Amsterdam for 5 months during my placement year at University and also in Madrid for a month (as an intern at DMA!). I enjoy being around all types of cultures. Diversity is expected by all large companies and for marketing purposes it allows us to reach a wider audience and interact with a variety of people. I’m all for it.
2. What interests you about the creative industries and communication?
I studied Fashion Marketing at the University of Leeds. A lot of people think this means I studied fashion design. There was lots of design involved, but not designing clothes! Our projects consisted of producing and presenting entire marketing communications plans for fashion brands. For my final year project, I developed a marketing plan portfolio for a new, imagined brand. The idea was to support slow fashion, and most importantly local and small businesses through an easy-to-use e-commerce mobile app. I still think about this project today because I still strive to support local enterprise as much as I can.
Digital marketing is a great way to showcase small businesses and their unique value propositions to the world. It gives them the chance to stand out amongst large chain corporations, and it’s exciting and refreshing for us consumers!
3. Any specific trends in marketing that you enjoy?
Sustainability is a huge marketing trend. Not to sound too much like a Gen Z, but I do think it’s important that we all make a difference and change our habits even if it is as “small” as reducing our meat consumption. Clever communication can easily make us think about what we do in our daily lives and how we can make changes for the better.