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Not another webinar! How to make yours Zoom-arvelous.

Updated: Sep 9, 2022

Webinars are everywhere.

A quick scroll down your LinkedIn feed, a brief look at your competitor’s website, or a click on that email you’ve been ignoring and there’s a good chance you’ll find an invitation to another webinar.

A great webinar not only makes your brand standout as a thought leader, it can also generate sales leads.

So earlier this year DMA Partners conducted a survey with over 50 top marketing leaders to tell us what they believe makes a top-notch webinar.

Here are some key findings:

  • 52% of respondents believe the ideal webinar length is 45 minutes

  • 82.4% believe content is the key factor in making a webinar stand out

  • 57.9% say Zoom is their preferred platform

  • 8.7% have attended more than 10 webinars in the last month

And here are the full results!

And for more inspiration, check out 10 ways to put the spark into your next webinar.

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