BY JORGE HERNÁNDEZ
At DMA Partners, we have recently been selected by clients to work on various projects with a very interesting common theme. Many companies are remodelling their offices to give them a new, innovative feel. What’s obvious is that ‘inside out’ branding is key in today’s world. If an employee’s work environment is not ‘right’ on the inside how can a brand be effective on the outside?
Gone are those serious, grey offices with a droopy plant in the corner. We’re working with our clients to create modern, inspiring environments, helping to enhance the creativity of the individual and integrating a respect for the environment.
And of course there’s a commercial aspect. Call it the WOW!! factor if you like. Customers walk through and need to like what they see.
When you see the impact on both staff and customers that creative, considerate and brand coherent interior design has, it makes sense that these projects are becoming more and more important.