WORTH SMILING ABOUT!
DYNAMIC B2B COMMUNICATION MATERIALS
FOR ONE OF THE UK’S MOST POPULAR HEALTH & DENTAL PLANS PROVIDER
Simplyhealth needed to communicate
vital information about dental
employee benefits from their Denplan
product range. Aim was to make the
communication fun and appealing while also highlighting essential facts and figures from the industry.
Communication was directed towards
business employers and intermediaries
with the aim to drive traffic to the
product landing page and generate
high quality sales leads.
We helped Simplyhealth to develop a
bold colour palette and new creative
concepts to present information about their Denplan product, resulting in bright, easy-to-read
documentation with a mix of fun, bold illustration and photography style graphics. Assets included a series of static and animated web banners,
one-page ads, infographic and an
8-page industry report.
A high number of banner click-throughs and report downloads, with continued requests for new materials to promote the Denplan solution across a wide range of channels.
• Branding & visual identity
• Copywriting & content
• Digital marketing & websites
• Graphic design & illustration
“DMA have supported us with a number of
key projects: their fast
can-do attitude is much appreciated.
presenting them in a clear, simple and
creative way has
been well received
by our B2B audience.”