WORTH SMILING ABOUT!

DYNAMIC B2B COMMUNICATION MATERIALS 

FOR ONE OF THE UK’S MOST POPULAR HEALTH & DENTAL PLANS PROVIDER

CHALLENGE

Simplyhealth needed to communicate

vital information about dental

employee benefits from their Denplan

product range. Aim was to make the

communication fun and appealing while also highlighting essential facts and figures from the industry.

STRATEGIC OBJECTIVE

Communication was directed towards

business employers and intermediaries

with the aim to drive traffic to the

product landing page and generate

high quality sales leads.

OUR APPROACH

We helped Simplyhealth to develop a

bold colour palette and new creative

concepts to present information about their Denplan product, resulting in bright, easy-to-read

documentation with a mix of fun, bold illustration and photography style graphics. Assets included a series of static and animated web banners, 

one-page ads, infographic and an 

8-page industry report.

BUSINESS RESULTS

A high number of banner click-throughs and report downloads, with continued requests for new materials to promote the Denplan solution across a wide range of channels.

MARKET

UK.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Graphic design & illustration

Captura de pantalla 2020-05-11 a las 16.

“DMA have supported us with a number of 

key projects: their fast 

turnaround and 

can-do attitude is much appreciated. 

Taking complex 

messages and 

presenting them in a clear, simple and 

creative way has 

been well received

by our B2B audience.”

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