CHALLENGE

We worked with Simplyhealth to develop a series of communication materials focused on specific issues and key messages relevant to their target sectors, including manufacturing and construction, the financial services

industry, as well as care home 

employees, to provide information

on Simplyhealth’s health and

wellbeing solutions.

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STRATEGIC OBJECTIVE

To drive prospects via LinkedIn ads to

a specific landing page with access to

download an infographic, which provided specific contact details to

get in touch for more information.

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OUR APPROACH

We created bespoke infographics for

online use, developing fresh, relevant

illustrations in line with the Brand style

and adjusting the vertical scroll layout

to suit the audience, e.g. the Finance

Sector design was in broadsheet format. We also extracted key messages and adapted the graphic style to LinkedIn ads for social

media purposes.

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BUSINESS RESULTS

A large number of infographic downloads and web banner

click-throughs, with many prospects from the different industries getting

in touch to discuss business

with Simplyhealth.

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MARKET

Industry-specific HR professionals,

managing directors, CEOs and company owners in the UK.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Film & video

• Graphic design & illustration