ON THE ROAD...
BRAND DEVELOPMENT, WORKSHOP & NARRATIVE
CREATION FOR ONE OF THE WORLD'S MOST
RECOGNISABLE TRANSPORT MOBILITY BRANDS
We helped Sixt to sharpen their strategic positioning in the UK corporate travel segment by facilitating a narrative
workshop to develop a more up to date and market-relevant storyline in a rapidly changing sector. We worked with the Sixt team to synthesise their key value offer into a consistent and engaging storyline to help them stand out from the crowd.
To clearly and impactfully articulate
the Sixt narrative to be relevant
for internal teams and external
Using the ‘Hero’ storytelling model,
we explored the core purpose, attributes, and beneficiaries of Sixt, using these initial ideas to create a clear sales
narrative that embodied Sixt’s core values and USPs. The key idea was developed around ‘mobility’, whether it be car rental, ride sharing or private driver services. Sixt is at the forefront of delivering the sweet spot of mobile technology and mobility solutions.
A refocused and re-energised
Sales Team with new messaging and communication materials.
UK Corporate Travel segment.
• Branding & visual identity
• Copywriting & content
• Events strategy & communication
"Thanks for yesterday
- the workshop was
really exceptional - such a great framework.
I know the team got a lot from it and we're looking forward to seeing the results.
Then... ABSOLUTELY LOVE THIS (sorry for shouty capitals but they seemed appropriate). Thanks guys - absolutely outstanding work - now we just need to put it