CHALLENGE

We helped Sixt to sharpen their strategic positioning in the UK corporate travel segment by facilitating a narrative 

workshop to develop a more up to date and market-relevant storyline in a rapidly changing sector. We worked with the Sixt team to synthesise their key value offer into a consistent and engaging storyline to help them stand out from the crowd.

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STRATEGIC OBJECTIVE

To clearly and impactfully articulate

the Sixt narrative to be relevant

for internal teams and external

corporate customers.

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OUR APPROACH

Using the ‘Hero’ storytelling model,

we explored the core purpose, attributes, and beneficiaries of Sixt, using these initial ideas to create a clear sales 

narrative that embodied Sixt’s core values and USPs. The key idea was developed around ‘mobility’, whether it be car rental, ride sharing or private driver services. Sixt is at the forefront of delivering the sweet spot of mobile technology and mobility solutions.

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BUSINESS RESULTS

A refocused and re-energised

Sales Team with new messaging and communication materials.

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MARKET

UK Corporate Travel segment.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Events strategy & communication