SERIOUS BUSINESS ISSUES REQUIRE EFFECTIVE COMMUNICATION

GLOBAL INTERNAL COMMUNICATION FOR

GROUP LEGAL FUNCTION

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CHALLENGE

We have worked closely with Smiths Group to develop creative concepts, messaging and content for a series of internal comms across the Smiths Group Legal Function. Events and materials were rolled out across multiple locations including APAC, Europe, Middle East and North America, giving Smiths

widespread exposure.

STRATEGIC OBJECTIVE

Aim of communication was to increaseproximity with the Legal team and raise awareness of several key initiatives through a range of channels and media, with support by senior members of the company to spread the message and direct employees to further information.

OUR APPROACH

We worked on a series of visual approaches and communication campaigns in line with Smiths Brand guidelines to make the messaging stand out. Assets included video interviews and animation, newsletters, sales presentations, 

infographics, blog articles, events strategy, coordination and production, as well as office materials.

BUSINESS RESULTS

Increased exposure to the Smiths Group Legal Function and awareness of business critical issues that require participation and understanding of all company employees.

MARKET

All global Smiths Group employees.

SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Events strategy & communication

• Film & video

• Graphic design & illustration

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“A belated, late

night email to say

a big thanks for all

your amazing efforts 

in getting us ready

for the conference.

I think it has all come

together really well,

and we are excited

about the week

ahead and this is in

large part down to

you so thank you.”

General Counsel - 

Corporate

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