CHALLENGE

For 3 years running, we have worked

with the Smiths Group Legal Function

in relaunching their Sharesave Scheme

through the redesign of various comms

materials to improve uptake by UK

employees, specifically new employees

and the younger population.

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STRATEGIC OBJECTIVE

As a FTSE 100’s Sharesave Scheme,

we needed to come up with an

engaging, appropriate concept to

make the scheme more accessible

and communicative. This required a

targeted approach across different

communication channels and outlets.

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OUR APPROACH

The chosen concept was ‘Share

success, grow your savings’. We used

a tree metaphor as a symbol of

growth and vectorial silhouettes to

help navigate the content across a range of materials, including web banners, explanatory booklets, posters, video animation, plus a filmed interview with the Smiths Group CEO. In 2018, 2019 and 2020, we refreshed all materials and evolved the visuals to reflect the passage of time and “growth” in the scheme.

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BUSINESS RESULTS

As a result, scheme participation

has increased by 14.7% since the

campaign launch in 2017.

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MARKET

UK employees.

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SOLUTIONS

• Branding & visual identity

• Copywriting & content

• Digital marketing & websites

• Film & video

• Graphic design & illustration