thoughts | DMA Partners 2023

ChatGPT: game changer or game over for copywriters?

Since its launch in November 2022, ChatGPT has fast become an integral part of our professional lives. And with some (good old-fashioned)...

On creativity, part 3: lessons from our world

“True alchemy lies in this formula: ‘Your memory and your senses are but the nourishment of your creative impulse’.” ― Arthur Rimbaud,...

On creativity, part 2: lessons from the zen garden

Rebecca Bau Gaspar, Copywriter and Content Editor, DMA Partners It’s a slumberous Sunday in Australia and I’m swinging on a...

On creativity, part 1: lessons from the tub

Rebecca Bau Gaspar, Copywriter and Content Editor, DMA Partners “Creativity doesn’t wait for that perfect moment. It fashions its own...

Got that ‘back to school’ feeling? A plan for tackling post-summer blues

I remember it well. Too well, coming back from holidays in the car with my parents and sisters all those years ago when someone would...

What will communication look like in a post-Covid world?

Flick through LinkedIn (go on, admit it) and you’ll find plenty of people gazing into their crystal balls and trying to predict life,...

B2B Marketing: are you feeling it?

B2B marketing gets straight to the factual point and is all about appealing to the rational mind of potential customers. B2C is all about...

Reasons to be cheerful, part 3

All good things come to an end right? Yes. Even DMA’s 3-part ‘Reasons to be Cheerful’ series! But before we sign off and head into our...

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The Pinboard is where we post our thoughts, blogs and occasional people-focused features.