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THETA: SEEING THE FUTURE,
TAKING YOU THERE
THETA is a specialist consultancy in the
area of digital transformations. It has a
strong track record in large scale customer
success stories especially in the travel,
finance and manufacturing sectors. But
the market is crowded and fragmented.
THETA chose to work with DMA Partners to
sharpen their brand identity and refocus
The focus was clear, - to simplify
communication and make sure that
THETA’s very unique capabilities come
across clearly in sales and customer
communication, through every channel,
online and offline.
We started the project with a short but
highly effective workshop with the THETA
management team to define their unique
story and value proposition. Based on the
findings we crafted a potent one-page
brand story to encapsulate THETA’s offer to
the market, - a story that is both practical
and inspiring like THETA itself!
After that we provided a series of highimpact, fast delivery quick wins to refresh the THETA website, improve sales materials, - all including a new strapline, ‘Seeing the future, taking you there’ to communicate what the consultancy does for its clients.
The response from the THETA team,
their customers and prospects has been
incredibly enthusiastic. They were recently
accepted as a Monaco Economic Board
Blue Fund partner off the back of this new
positioning and revitalised communication!
• Brand consultancy
• Creative development
• Graphic design
"THETA is very
with DMA and
the excellent work
on shaping our business message and value
Great team and collaboration.
We are looking forward to
continue working with them."
Head of Marketing